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Showing posts with label Google Adsense. Show all posts
Showing posts with label Google Adsense. Show all posts

Thursday, May 14, 2009

Google Adsense

In the Google Adsense report there are seven columns.
Date Page impressions Clicks Page CTR Page eCPM [?] Earnings
What is the meaning of page impressions and clicks? When visitor view your page that is called page impressions.
when visitor click on ads that is called clicks?
1 ) Page Impressions: The number of times an ad unit (a collection of 1 to 4
ads). If you have two ad units on a page, then every time the page loads
you get two page impressions. Page Impressions DO include PSA (Public
Service Ads) and Alternate Ads.
2 ) Clicks: The number of times someone clicks on an ad. Clicks on PSA will
be included in this stat as well.
3 ) Earnings: Money you’ve made.
Derived Stats (Figures calculated from the real stats)
4 ) Clickthrough Rate: Clicks/Page Impressions. It is expressed as a
percentage.
5 ) Effective CPM:. Earnings per thousand page impressions. Calculated by
1000 X Earnings / Page Impressions
6 ) EPC: Your EPC is not displayed because it does not really matter. EPC
stands for Earnings Per Click (Earnings/Clicks) and is frequently talked
about.